The main thing to know: Glass is a pretty powerful device when it comes to finding local businesses. The next-main thing: You’re in great shape if you rank No. 1 in a Google local listings 3-pack or 7-pack. Google Glass is new, still very much a beta (or alpha) product, and is likely to develop and change over time. But if you’re a local business owner, and you want to …Read More
The tweetable answer to the “How often should I blog?” question is this: Blog as often as possible, as long as you’re writing content that offers value to readers. But obviously there’s more nuance involved in answering this question, so let’s dive a little deeper into the benefits of regular blogging. My Usual Advice: Two Posts per Week When I began working with Dr. Cynthia Bailey way back in 2008/09, …Read More
Google announced an overhaul to Google Maps at last week’s Google I/O conference and, judging from what I saw on screen during the keynote, it looked very spiffy. It also looked like a pretty substantial change from the existing Google Maps, so I’ve been anxious to find time to sit down and give it a test drive. That’s what I’m doing in this post: Kicking the tires and making some …Read More
I wish you could’ve seen my face on Wednesday during the keynote at Google I/O. My eyes lit up big and bold and I’m sure my mouth opened wide while I wondered, “Did I just really see and hear them kill Zagat scores?” Indeed, I did. Google even announced it on their blog, too. This, you may know, is something I’ve been advocating for time and time again, so it …Read More
Call tracking is a topic that comes up at every Local U workshop that we put on and, in most cases, it’s because call tracking has caused all kinds of problems for the local business that’s doing it. Professor Maps, AKA Mike Blumenthal, has written an easy-to-understand overview of the risks involved in call tracking, along with his advice for when and where it might be okay to do it …Read More
I’ve said before that one great way to get topics for blog posts is to ask your readers. So that’s what I’m doing! If you have something that you think I might be able to answer or help with, or just have an idea for a blog post that you’d like to share, let me know by using the contact form on this site. Note: Almost all of my recent …Read More
